May 2010
December 2009
- Sweet P Rebel Headquarters
June 2009
- Comment The power of wind power.
December 2008
- Sweet P 37 Hours in Providence.
NEWS
The work.
The new creative for Navigant Credit Union recently launched. Journey On is a metaphorical — sometimes literal — collage of life. We like it. It’s sort of a whole other way of saying live your life, we’ve got the money part covered. Everything was done in-house, directed by Pete, the new Mister Virile, shot by Randy and a bunch of Flip camera hacks, and produced by Amy Smith, the new mom of a Terrapin.
The new TV for University Orthopedics was shot by Paul Clancy and art directed by Alyn Carlson. Beautiful, unexpected and working. Who could ask for anything more?
There’s also new creative for Greyhound and Peter Pan, with great big numbers. Read about it over in PRIDE.
Our public affairs group provided strategic counsel, government and media relations, and event-planning support to client Rhode Island Economic Development Corporation for its Feb. 9 “Advancing the Green Economy” forum. More than 200 Rhode Island thought leaders attended the event, where a strategic roadmap for advancing Rhode Island’s green economy was unveiled.
The love.
Duffy & Shanley was named a finalist for PRWeek’s 2010 Community Relations Campaign of the Year. One of the highest honors in the industry, PRWeek recognized us for our innovative community-relations campaign, “Sagus International: Transforming South Carolina Education for the 21st Century.”
Together, our effort garnered coverage by Time and People, ABC’s 20/20 as well as CNN and MSNBC, and the Associated Press story was published in nearly every major U.S. metropolitan newspaper.
And all sorts of brand new friends.
So you know Outside Magazine, right? We helped launch the Outside Television network in over 110 markets, starting with a party in New York City on April 29. Josh was super stoked about the opportunity to create the jumpsite and e-vites for the event, not to mention the chance to use words like “stoked.”
Also, we recently prevailed in a competitive review to become Agency of Record for North Shore Medical Center, part of the Partners Healthcare system. While we’re still in the Top Secret stage, we can say that we’re working with Laura and her inspiring team to create something truly life-changing, for the hospital and the people of the North Shore.
As you read this, we’ll be launching a PR effort for NYC-based Corinne McCormick, designer of luxury reading glasses. A former retail and fashion jewelry executive, Corinne has created a collection of eyewear and accessories that, as she puts it, “…make women with 20/20 vision a little envious.” Heck, even Doug looks pretty good in them.
You’re looking at the Agency of Record for Delta Dental of Rhode Island. (Are we smiling? We probably should be smiling.) Our newest client is the state’s largest dental insurer and one of the leading insurance companies in New England. In addition to handling creative and media for television, radio, print and online, we’re putting together a strategic social media initiative to keep everybody feeling good about their dental plan and get new people saying, “Man, I need to get me some of that Delta Dental coverage.” Or something like that.
And on a related note, literally: Duffy & Shanley has been named Agency of Record for Altus Dental, the fastest growing dental plan in Massachusetts. We’ll have a lot of the same duties as we do from Delta, so that’s good. Plus, we’re giving Altus a whole new angle on the creative. Take a look and listen:
