- News Now, onto the News
- Comment Ozzie ad man and friend Mark Schroeder writes about ispread2.0, nappies, taking more responsibility as marketers, and keeping this story on our home page for months because, let’s face it, we simply can’t be bothered to find another one.
- Comment Ozzie ad man and friend Mark Schroeder writes about ispread2.0, nappies and taking more responsibility as marketers.
- Sweet P Rebel Headquarters
- Comment Wind power, brainpower and moving an entire highway to make way for our new office. Kinda. Welcome to Rhode Island: The Optimistic-as-all-hell State. Put it on the license plate. Let’s go!
- Comment The power of wind power.
We recently launched what’s turning out to be a really successful online and in-store campaign for Staples and their new line of Arc customizable notebooks. Jon and Annette have never been more organized. And that makes one of us.
The Public Affairs Group has been busy with all things wind, including helping the Rhode Island Economic Development Corporation organize the Northeast Offshore Wind Summit in November, and planning Deepwater Wind’s announcement of plans to build the nation’s largest offshore wind farm. It’s alphabet-city over at Meaghan desk these days with the BOEMRE and DWEC and GSOE.
A collaborating partner with Massachusetts General Hospital, North Shore Medical Center is collaborating with us, too. But mostly on just strategy and creative. Josh isn’t good with the sight of blood.
We won the account in a competitive pitch, which means we used some pretty darn big ideas to defeat a number of very good agencies whose names we will not give here just in case you’re into that whole second-best thing and want to give them a call. It could happen. People are weird.
Anyway, we started with an overall branding effort of web spots, online, print and direct to get our feet under us. And today, we’re all taking cardiac assessments and calculating our BMIs as we hit the ground running with two really unexpected campaigns that might just save a life. Which is better than a trophy for Best Art Direction.
Next, it’s Dave’s, the most amazing grocery store chain run by the nicest, kindest, smartest, most honest people you’d ever want to meet outside of Emily. Watch these spots. We’re pretty proud.
Providence College, where many a D&Ser has matriculated, recently hired us to develop a comprehensive marketing and branding campaign for the college’s Office for Institutional Advancement. And Syracuse sucks.
And speaking of saving the environment by biking into work, one of our newest clients is Dynamic Bicycles, the industry’s innovative leader in chainless bicycles. Now, normally, a bike without a chain doesn’t go very far, especially not uphill. So you can imagine our relief when we learned that it’s actually all about shaft-drive technology, which makes for a smoother, simpler ride and a whole lot less maintenance.
People and Promotions
Christine Comey has joined the PR Group as a Senior Account Executive. And when she’s not leading accounts like Rhode Island Tourism, she’s tweeting about sharks and hunting for the best goat cheese salads in Providence.
Hey, it’s Molly. Hi, Molly! Molly Pastore, star of stage and screen, has been promoted to Account Executive. Fashion expert (and mortal enemy of the open-toed shoe) Shawna Hassett was named an Account Supervisor. The kind and benevolent Emily Hollenbeck was promoted to Account Executive. And former interns Danielle Baker and Marissa Dursin have moved up the ranks to Account Coordinator, saving them from a life of lying and thieving at that other agency over there. You know who you are.
And speaking of non sequiturs again, agency President Jon Duffy has been named Chair of the Board of Trustees for Trinity Rep. Jury’s still out on whether this means free theater tickets.